whether you’re on your way to class, doing your rounds at a hospital or waiting for the metro in paris, there’s something alluring about vending machines. maybe there are subliminal messages on the display glasses that calls out: “buy me!”
that same temptation can be found when you are shopping at the grocery store or staring at a restaurant menu. sometimes you just gotta give into temptation … but for those that who go perhaps TOO often, you can make better choices.
david zinczenko, with matt goulding’s series of books, eat this, not that, does just that. they understand that a caffeine shot is necessary to wake us up, fast food joints are convenient places to grab lunch during work and ice cream cools us down on a hot summer day. so, they give us information on places that we’re going to anyway and give us alternative choices for that place. for instance:
- DRINK: Venti Starbucks Peppermint Cafe Au Lait
NOT: Venti Starbucks Peppermint White Chocolate Latte
- EAT: Five Guys BLT: 4 slices of bacon, lettuce, tomato, and mustard
NOT: Five Guys Little Cheeseburger
- HAVE: 2-Scoop Hot Fudge Sundae
NOT: 2 Scoops French Vanilla and Peanut Butter ‘n Chocolate
so, the next time the vending machine calls your name, consider choosing 100 Grand over Snickers and Pepperidge Farm Goldfish Cheddar Crackers over Cheez-It Original Crackers. then go ahead and enjoy your snack!
article by David Zinczenko, with Matt Goulding on Best & Worst Vending Machine Foods
more about Eat This, Not That tips and series of books by David Zinczenko, with Matt Goulding on Men’s Health website